PPC Specialist (Panama)

This is a remote position.

Responsibilities

• Develop and execute PPC campaigns across Google Ads, Facebook Ads, and Apple Ads to increase brand awareness, drive traffic, and generate leads and sales.
• Analyze campaign performance and make data-driven decisions to optimize campaigns for maximum ROI.
• Conduct keyword research, develop ad copy and creative, and manage bids to achieve campaign objectives.
• Monitor and report on campaign performance, identifying opportunities for improvement and implementing changes as needed.
• Collaborate with internal teams to ensure campaigns align with business objectives and brand messaging.
• Stay up-to-date with the latest trends and best practices in PPC advertising to maintain a competitive edge.

Work Conditions

Remote/ Permanent work from home

Pacific Time Zone

Weekly Payout

Requirements

• Proven experience managing PPC campaigns across Google Ads and Facebook Ads.
• Strong analytical skills with the ability to analyze data, identify trends, and make data-driven decisions.
• Experience with keyword research, ad copywriting, bid management, and campaign optimization.
• Excellent communication skills, with the ability to collaborate with cross-functional teams and stakeholders.
• A strong understanding of PPC advertising best practices, industry trends, and emerging technologies.
• Google Ads and Facebook Ads certification preferred.
• Good English and Spanish communication skills (Bilingual).

Technical Requirements

Minimum Technical Requirements

Power Backup

• A reliable power backup that could sustain a minimum of 8 hours (full shift)
• Examples: Generators// Solar Panels// Portable power inverters etc. (UPS is not enough)
• Internet Backup (Secondary internet)
• Jitter: below 10ms
• Latency: below 160ms
• Upload: minimum of 25mbps
• Download: minimum of 25mbps
• Power and Internet Backup is a MUST.