Senior Marketing Performance Analyst

We’re looking for a strategic and experienced Senior Marketing Performance Analyst to lead our marketing team. This role is key to optimizing our marketing strategies through deep data analysis, trend identification, and actionable insights—driving campaign performance across our game portfolio.

Responsibilities

• Lead the design and execution of user acquisition campaigns across diverse digital channels, ensuring alignment with overarching business objectives.
• Spearhead the monitoring and analysis of key performance indicators (KPIs) to evaluate the effectiveness of user acquisition campaigns, providing strategic recommendations for optimization.
• Drive collaboration with cross-functional teams to leverage data insights for informed campaign planning and continuous enhancement.
• Produce in-depth reports on campaign performance, offering strategic insights and recommendations for iterative improvements.
• Conduct A/B testing initiatives, leveraging data-driven insights to refine and optimize marketing strategies.
• Conduct comprehensive market research to identify emerging trends, competitive landscapes, and untapped opportunities for user acquisition.
• Stay abreast of industry trends and best practices in user acquisition and digital marketing, driving innovation and continuous improvement within the team.

Requirements

• Bachelor's degree in Marketing, Business, Engineering, Information Technology, or a related field.

Robust understanding of advanced marketing principles and concepts, with demonstrated experience in strategic campaign management.

• Exceptional proficiency in English, with the ability to articulate complex ideas clearly and succinctly.
• Experience in managing online advertising campaigns, with a proven track record of driving measurable results.
• Strong analytical prowess and quantitative skills, coupled with the ability to derive actionable insights from complex data sets.
• Proficiency in utilizing advanced data visualization tools and techniques to communicate insights effectively.
• Meticulous attention to detail, coupled with the ability to manage multiple projects concurrently within a dynamic environment.
• Advanced proficiency in Microsoft Office suite, particularly Excel, or Google Sheets.