Digital Manager

Position Overview

The E-Commerce Manager is a key role in accelerating the growth of Tiffany & Co.'s digital business in Brazil. This role oversees daily e-commerce operations, drives commercial performance through data analysis, and ensures a seamless online luxury client experience aligned with global brand standards.

The E-Commerce Manager is responsible for the commercial performance of the e-commerce business, owning and monitoring key business KPIs, identifying growth opportunities, and driving initiatives that maximize revenue, conversion, and client engagement.

This role collaborates closely with cross-functional teams in the Brazil office and Global HQ, manages content and site operations, and contributes to the development of long-term e-commerce strategies. This is a highly visible position with direct impact on business performance.

Key Accountabilities

1. E-Commerce Operations & Site Management

• Manage daily e-commerce operations, including sales reporting, site merchandising, and content updates.
• Execute global and local content strategies to support brand and business objectives.
• Coordinate with Brazil E-Commerce, Marketing, CRM, Client Relations, and IT teams to support project implementation.
• Provide prompt assistance to resolve website-related issues.
• Ensure site accuracy, functionality, and a best-in-class online client experience.

1. Performance Analysis & Commercial Growth

• Own the commercial performance of the e-commerce business through continuous monitoring of sales and business KPIs.
• Monitor daily sales and commercial KPIs, identifying trends, risks, issues, and growth opportunities.
• Define, track, and optimize key commercial metrics such as revenue, conversion rate, average order value (AOV), traffic quality, units per transaction (UPT), and other performance indicators.
• Develop data-driven action plans with clear KPIs, timelines, and measurable outcomes to drive incremental sales and improve business performance.
• Optimize user experience and conversion through continuous analysis, A/B testing, and performance optimization.

1. Digital Strategy & Marketing Collaboration

• Support the development and execution of e-commerce strategies aligned with global and local priorities.
• Partner closely with the appointed media agency and internal marketing teams to strengthen traffic acquisition, conversion, customer acquisition, and revenue.
• Define, monitor, and report commercial KPIs for all digital initiatives, providing actionable insights and recommendations to optimize performance.
• Ensure owned media activities reflect Tiffany & Co.'s brand vision while supporting commercial objectives.

1. Cross-Functional Collaboration & Team Contribution

• Share expertise within the Digital Commerce and Omnichannel team.
• Act as the key representative for Brazil E-Commerce in cross-functional discussions with local stakeholders and Global HQ.
• Build strong partnerships across Marketing, Retail, Client Relations, IT, Supply Chain, and Finance to deliver business objectives.
• Contribute to a collaborative, high-performance team culture.

Requirements

• 3+ years of experience in e-commerce or digital business (retail preferred; luxury experience is a plus but not required).
• Experience in digital marketing, supporting performance media planning, campaign optimization, and evaluation.
• Strong commercial acumen with experience managing business performance and commercial KPIs.
• Strong analytical skills with experience using data to drive business decisions and identify growth opportunities.
• Strong project management skills with the ability to manage timelines and multiple cross-functional stakeholders.
• Experience with website analytics and reporting tools (Google Analytics 4, Power BI, Google Looker Studio, or similar platforms).
• Familiarity with content management systems (CMS) and e-commerce platforms.
• Self-starter with a high level of initiative, problem-solving skills, and an ownership mindset.
• Excellent communication, presentation, and stakeholder management skills.
• Business-level English is required, as direct communication with Global HQ is part of the role.