Assistant Marketing Manager (Luxury Enablement)

This role acts as a critical strategic bridge, translating Penfolds’ luxury brand strategy, NPD and luxury experience into scalable, customer-centric enablement toolkits and high-net-worth (HNWI) business development initiatives. By deploying data-driven CRM models and forging premium lifestyle partnerships, the position secures strong private-client conversion, luxury distribution networks, and D2C sell-through across Greater China.