Consumer Products Licensing & Brand Protection Manager
Subaru · Camden, NJ, United States
About The Role
Functions as the strategic lead for Subaru's consumer product licensing programs, brand protection, and trademark protection, with responsibility for program strategy, governance, cross-functional alignment, and performance. Safeguards the authorized use of Subaru trademarks, logos, and other intellectual property (IP) across internal and external channels while leading online brand enforcement, anti-counterfeiting efforts, licensing growth, category expansion, and partner oversight to protect brand integrity, reduce risk, expand Subaru brand awareness, strengthen positive brand image, and deliver measurable business value through incremental revenue and profit generation.
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