Wholesale Marketing Manager

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

• We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
• 🚀 We build and scale our own brands.
• 🦾 We invest in AI and automation like few others in eCom.
• 📈 We test fast, grow fast, and help you do the same.
• 🤝 Be part of a dynamic, diverse, and talented global team.
• 🌍 100% Remote, USD competitive salary, paid time off, and more.

Key Responsibilities

We are looking for a innovative and proactive wholesale marketing manager to l ead the retail and wholesale marketing organization for Trafilea’s brands—Shapermint and Truekind—across North America and internationally to drive sell-through, brand equity, and retail expansion.

You will own the strategy, planning, and execution of integrated 360° campaigns across freestanding retail, wholesale accounts, and on-air channels. This role ensures marketing excellence and brand consistency across all physical and digital retail environments, driving measurable impact on revenue and brand performance.

• Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists.
• Develop and execute 360° campaigns integrating OOH, influencer, in-store, and digital tactics.
• Support freestanding store launches with playbooks, launch plans, and evaluations.
• Ensure creative and merchandising alignment with brand positioning and retailer guidelines.
• Monitor sell-through, traffic lift, and digital performance metrics for all campaigns.
• Own retail marketing budget allocation, including co-op spend and production costs.
• Implement AI-driven tools for campaign tracking and creative optimization.
• Project & campaign reporting for senior leadership