Senior CRO Specialist – Growth & Conversion Optimization

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

1. Mission

The Sr CRO Expert plays a critical role in owning conversion performance across the customer journey , acting as a strategic partner to Growth, Product, Acquisition, Creative and Data teams.

This role is not execution-only. The mission is to identify conversion problems, define high-impact hypotheses, prioritize experiments based on business impact , and drive alignment so that the CRO team and squads execute the right tests at the right time.

The Sr CRO Expert operates with a business-first mindset , understanding funnels, user behavior, creative impact, and acquisition dynamics — translating insights into actionable experimentation roadmaps that improve CVR, revenue per session, and profit per visitor at scale.

1. Core Accountabilities

A. CRO Strategy & Experimentation Ownership

• Own the end-to-end CRO thought process : problem identification → hypothesis → prioritization → alignment → execution → analysis.
• Detect conversion leaks across funnels (landing pages, PDPs, checkout, quizzes, pricing, messaging).
• Define clear hypotheses grounded in data + qualitative insights , not opinions.
• Prioritize tests based on expected business impact , not just ease of implementation.

B. Cross-Functional Leadership (Key Shift vs Old Scorecard)

• Act as the CRO reference point for Growth, Acquisition, Product, Creative and Data teams.
• Partner closely with:
• Acquisition & Creative → angles, hooks, messaging alignment with on-site experience.
• Product & CRO execution team → translate hypotheses into executable tests.
• Lead CRO discussions without owning all execution directly.

• This role does not build everything — it ensures the right things get built and tested .
• C. Testing System & Quality Bar

• Ensure testing rigor: clean setups, correct KPIs, proper segmentation, and reliable conclusions.
• Maintain a high-quality testing backlog (not inflated volume).
• Push back on low-impact or poorly framed tests.
• Standardize documentation: hypothesis, expected outcome, learnings, next actions.

D. Data, Insight & Decision-Making

• Analyze behavioral data, funnels, test results and qualitative signals.
• Connect CRO learnings with revenue, acquisition efficiency, and retention signals .
• Work comfortably with incomplete data and still move forward.

E. CRO Evangelization & Culture

• Raise the CRO maturity across teams.
• Help non-CRO teams think in hypotheses and experimentation.
• Contribute to a culture of fast learning, ownership, and accountability .

1. 30-60-90 Day Expectations

First 30 Days – Context & Diagnosis

• Full onboarding on brands, funnels, traffic sources, and experimentation history.
• Understand how CRO, Acquisition, Creative and Product currently interact.
• Review historical tests: what worked, what didn’t, and why.
• Identify top 3–5 conversion bottlenecks with highest business impact.
• Actively participate in CRO and Growth rituals.

60 Days – Ownership & Direction

• Independently propose and defend a prioritized CRO roadmap .
• Lead hypothesis definition for high-impact tests (even if execution is delegated).
• Drive alignment across teams on CRO priorities.
• Ensure tests launched are meaningful, not just “busy work”.
• Begin influencing broader Growth and Product decisions with CRO insights.

90 Days – Impact & Leadership

• Own CRO decision-making for key funnels.
• Demonstrate measurable impact on CVR, RPS, PPV or downstream metrics.
• Be a trusted CRO voice in Growth and Product discussions.
• Actively challenge assumptions and push the organization toward better experimentation.