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Go to Market Intelligence Manager
Icertis · United States
About The Role
Market Intelligence & Insight Translation (Primary)
- Run structured win/loss analysis to identify drivers of deal outcomes across segments, products, and competitors.
- Diagnose root causes of wins and losses across pricing, product, packaging, positioning, and execution.
- Quantify repeatable gaps by segment and revenue impact to prioritize where action is most needed.
- Translate insights into actionable recommendations across pricing, product, packaging, and GTM plays, with clear tradeoffs.
- Provide pricing-specific analysis on discounting, competitiveness, and deal structure to inform pricing strategy and guardrails.
- Operate a closed-loop system to ensure insights drive decisions and measurably improve win rates.
- Partner with Sales, Product, Finance, and GTM leaders to convert recurring market signals into execution priorities.
- Deliver regular market intelligence readouts to leadership with clear implications, recommendations, and follow-through.
Pricing & Packaging Support (Secondary)
- Support pricing and packaging strategy by providing competitive and market context to inform decisions.
- Contribute to pricing and packaging analyses as needed, including competitive benchmarking and deal-grounded insights.
- Partner with pricing and revenue stakeholders to ensure competitive considerations are reflected in proposals and execution.
- Help translate approved pricing or packaging changes into clear competitive positioning for the field.
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