Senior Executive, Go-To-Market (6m contract)

We are partnering with a leading organisation to hire a Senior Executive, GTM – Prepaid Mobile to support prepaid product launches, promotions, competitive responses, and go-to-market execution across multiple channels.

About the Role

This role will support the planning and execution of prepaid mobile GTM initiatives, working closely with cross-functional teams to ensure smooth launches, channel readiness, and strong customer engagement. You will play a key role in coordinating stakeholders, tracking launch readiness, managing timelines, and ensuring successful delivery of campaigns and promotions in a fast-paced environment.

Responsibilities

• GTM Planning & Launch Execution
• Support prepaid product launches, promotions, campaigns, and competitive initiatives
• Coordinate launch readiness across Product, Marketing, Sales, Digital, Customer Care, Finance, IT, and Operations
• Manage GTM timelines, checklists, issue tracking, and launch coordination
• Channel Readiness
• Ensure retail, reseller, distributor, digital, telesales, and customer care channels are ready for launch
• Coordinate training materials, FAQs, customer communications, and operational updates
• Gather and escalate channel feedback to improve launch execution
• Campaign & Promotion Execution
• Support execution of prepaid campaigns including:
• Acquisition offers
• Reload promotions
• Roaming / IDD initiatives
• Tourist SIM campaigns
• Coordinate campaign setup, customer journey alignment, and launch communications
• Competitive & Market Coordination
• Monitor competitor prepaid offers and support tactical market responses
• Coordinate cross-functional alignment for promotional and channel activities
• Cross-functional Collaboration
• Work closely with Product, Marketing, Sales, Digital, Finance, IT, Legal, and Operations teams
• Ensure timely follow-through on dependencies, approvals, and post-launch actions

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field
• 2–5 years of experience in:
• GTM execution
• Product marketing
• Campaign operations
• Channel coordination
• Project management
• Experience in telco, prepaid, consumer tech, retail, e-commerce, fintech, or travel-related businesses preferred
• Strong coordination and stakeholder management skills
• Comfortable managing timelines, launch checklists, risks, and dependencies
• Hands-on, organised, and detail-oriented in a fast-moving environment
• Proficient in PowerPoint, Excel, and reporting/dashboard tools