Associate Marketing Manager, Marketing Programs & Customer Lifecycle

We are seeking an Associate Marketing Manager to build, execute, and optimise data-driven marketing programs that strengthen customer engagement across the full customer lifecycle. This role will be responsible for translating customer data, segmentation insights, campaign performance, and business priorities into structured lifecycle programs that improve onboarding, adoption, engagement, retention, renewal readiness, cross-sell, and upsell opportunities.

The ideal candidate is a strong program builder with a balance of marketing strategy, campaign execution, analytical thinking, stakeholder management, and operational discipline. The role requires close collaboration with sales, product marketing, customer experience, digital marketing, analytics, and business operations teams to design scalable programs that deliver measurable customer and revenue outcomes.