Martech role (CDP Specialist)

. Customer Data Platform (CDP) Specialist (amperity CDP tool)

In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record."

Core Responsibilities

• Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.
• Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.
• Segmentation: Building audience segments for marketing campaigns and personalization.
• Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).
• Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR.

Key Skills

• Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).
• Understanding of APIs, data modeling, and SQL.
• Background in marketing automation or d