GROUP BRAND MARKETING MANAGER

Role Purpose

The Group Brand Marketing Manager provides strategic leadership and governance of the Group’s brand architecture, positioning, and integrated marketing strategy across all business units and markets.

The role is responsible for shaping and safeguarding the Group’s brand identity, strengthening market differentiation, and driving enterprise-wide brand performance that supports revenue growth, stakeholder trust, and long-term brand equity. This position ensures alignment of brand strategy with the Group’s corporate vision, commercial objectives and ESG priorities.