Adobe CDP CJA

• Adobe CDP + CJA Specialist
• •digital marketing professional with certifications including
• Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert

• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe

Qualified in Adobe Experience Platform, and SFMC Email Specialist.

• Implemented Adobe CDP from the ground up - identity resolution stitching known

• and anonymous profiles via Web SDK, profile and audience building, and audience
• segmentation

• Configured XDM data ingestion schemas, profiles unification, datasets, identity

namespaces, and merge policies aligned with enterprise data model

• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel

journey reports, attribution models, and segmentation aligned with CDP audiences

• Translated business use cases (acquisition, nurture, ABM, retention, event

engagement) into CDP audience logic and CJA measurement frameworks

• Owned consent enforcement, gove