Sales Consultant
Swickard Eugene, LLC d/b/a BMW of Eugene · Eugene, OR, United States
About The Role
Eugene, OR | BMW | Luxury performance brand | Sales Consultant | Pacific Northwest | Automotive experience preferred | Open to other backgrounds | Veterans encouraged to apply | $50,000 - $120,000+ OTE
Strong candidates have come from automotive, hospitality, retail, outdoor and lifestyle industries, and other client-facing roles.
IS THIS YOU?
- You're a relationship-first salesperson who leads with honesty, earns trust through follow-through, and takes pride in the experience you create for every guest
- You have automotive or consultative sales experience -- or a background in hospitality, retail, or client-facing work and the drive to grow into luxury sales
- You want to represent a brand people are passionate about, in a community where relationships build lasting careers
WHO WE ARE
Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.
BMW of Eugene serves a community of passionate, engaged BMW drivers in one of Oregon's most vibrant university cities. Our guests choose BMW deliberately -- for the driving experience, the engineering, and the brand values -- and they stay loyal to consultants who match that enthusiasm with genuine knowledge and care. This is a relationship-driven sales floor where doing right by the guest is both the standard and the strategy.
WHAT YOU'LL DO
- Welcome guests with genuine curiosity and warmth -- understanding what they want before presenting what we have
- Guide guests through the BMW lineup with confidence -- connecting the brand's performance, technology, and design story to what matters most to each buyer
- Present vehicles and conduct test drives that create a real experience -- not a rehearsed pitch
- Build and maintain a guest pipeline through consistent follow-up and disciplined CRM use
- Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
- Meet monthly targets while maintaining strong guest satisfaction scores
- Stay current on BMW product updates, technology features, and the EV lineup
- Represent BMW of Eugene and Swickard's hospitality standard in every guest interaction
WHAT WE'RE LOOKING FOR
- Automotive sales experience preferred -- candidates from luxury retail, hospitality, or other consultative sales backgrounds are encouraged to apply
- Relationship-first approach -- you listen before you present and you earn trust before you ask for the sale
- Genuine enthusiasm for the BMW brand -- performance, design, and technology are real selling points in Eugene and you need to believe in them
- Self-motivated with a consistent track record of follow-through and results
- Comfortable with CRM tools and digital communication
- Clear, honest communicator -- BMW buyers are informed and they appreciate a consultant who respects that
- Valid driver's license with a clean driving record
- A hospitality mindset -- every guest interaction deserves your full attention and care
WHAT WE OFFER
- OTE of $50,000 - $120,000+ annually
- Paid BMW product and sales training
- Medical, dental, and vision insurance
- Life insurance and supplemental coverage options
- Paid time off and paid holidays
- Clear career path -- strong Sales Consultants grow into finance, management, and leadership roles at Swickard
- Employee vehicle purchase and service discounts
- A collaborative, low-pressure sales culture that rewards integrity and long-term relationship building
WHY BMW OF EUGENE
- BMW drivers are enthusiasts -- they choose the brand because they care about how it drives, how it's built, and what it stands for. Selling to that guest base is genuinely rewarding for a consultant who shares that passion
- Eugene is a vibrant, community-oriented city with a strong university culture and a buyer profile that values authenticity and relationship over pressure
- A store where your reputation compounds over time -- Eugene buyers talk to each other, and the consultant who takes care of them earns referrals that build a career
- Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
- Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, not just how we serve
- Leadership that invests in your development and gives you the tools and support to build a long-term career here
BMW of Eugene is a store where a relationship-driven Sales Consultant can build something lasting. The guest base is passionate, the community is tight-knit, and the brand gives you real substance to sell. Doing right by every guest here doesn't just feel good -- it builds the kind of reputation that drives a career forward for years.
If you're ready to sell a brand people love, in a community that values how you do it -- we'd like to meet you.
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