Field Marketing Specialist - UK
Malt · London, United Kingdom
About The Role
🪐 Discover our galaxy
Join the Future of Work ! Malt is Europe's leading freelance marketplace, connecting over 850,000 talented freelancers with 90,000+ companies. Founded in 2013, we're transforming how work gets done through our tech-powered, human-centered platform. What makes us different:
A diverse team of 600 Malters across 6 European countries
A culture that champions equality (50% of our Comex are women) and inclusive growth
Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI
A mission to give everyone the freedom to work differently
Ready to help shape the future of work? Your next chapter starts here! 🪐
At Malt we believe that Ambition is the Way, so all lists of missions and responsibilities are non-exhaustive.
Key responsibilities ✨
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Plan and deliver demand generation programs to acquire new Enterprise customers and market to existing customers, including integrated campaigns, events, ABM 1to1 programs and digital marketing.
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Partner with the relevant marketing teams (Demand Gen, Communications, Product Marketing or Brand) to create demand generation campaigns or localize global campaigns covering all our business in the UK.
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Establish the calendar of events (both digital and physical) and marketing campaigns, taking into account sales objectives and go-to-market strategies.
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Organize events (Malt’s run event and sponsorship to external events), leveraging resources as needed.
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Align with the Enterprise & global sales teams. Work closely with sales leadership to align the marketing activities to the business needs & organisation, hold business reviews, and participate in sales meetings.
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Facilitate access to all marketing resources (events / ebooks / articles etc.)
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Facilitate feedback loop with sales.
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Analyse results, metrics and reports to determine effectiveness of program activities.
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Participate in transversal projects and / or global activities.
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3 to 5 years of B2B field or event marketing experience preferably in the tech industry.
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Experience supporting complex buying cycles and interacting effectively with large sales teams (meaning you are assertive and vocal enough).
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Superior project management skills as you will be working on several projects at once in a fast-paced environment and will need to be autonomous.
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High comfort level with a fast-changing environment.
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Full proficiency in English is required; fluency in Spanish would be significant plus.
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Experience and ease with the following tools is appreciated: Salesforce (or similar CRM), marketing automation (Marketo, Hubspot, etc.) etc.
How to join the mission? 🚀
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First call with Esra, our Talent Acquisition Partner, to better understand your background, aspirations and answer any questions you may have. (30-45 minutes)
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Interview with your future manager, Marthe Buisson, Head of Field Marketing, to delve into your experience and the specifics of the role. (45 minutes)
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Home assignment for you to complete, which will be evaluated by Marthe and a member of the sales team in order to assess your technical skills.
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Final interview with a C-Level leader to discuss Malt’s long-term vision.
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