Marketing Specialist

The Marketing Specialist is responsible for the day-to-day execution, optimization, and growth of company marketing initiatives to drive brand visibility and engagement. This role is responsible for managing SEO/SEM campaigns, executing media outreach and press releases, creating supporting visual design assets, and coordinating PR and events to position Finaira as a leading AI FinTech provider.

The difference you will make

• Plan and execute marketing campaigns across digital and offline channels to position Finaira as a leading AI FinTech provider.
• Own SEO strategy and execution - keyword research, on-page optimization, content optimization, and performance tracking.
• Manage SEM/paid campaigns (Google Ads, LinkedIn Ads) including budget tracking and performance reporting
• Draft and distribute press releases to announce company news, product launches, and milestones.
• Proactively reach out to journalists and news websites to pitch stories and secure coverage as a marketing/promotion channel (e.g., promoting a launch campaign, or company update).
• Own the company's digital presence: website updates, social media, and campaign analytics.
• Design supporting visual assets: social media graphics, one-pagers, presentation decks, campaign creative.
• Ensure visual consistency with brand guidelines across all marketing materials.
• Support planning and logistics for industry events and sponsorships.
• Assist with broader brand visibility efforts alongside media outreach work above.

Education: Bachelor's degree in Marketing, communications, Business, or a related field.

Experience

• 2-4+ years in digital marketing, with hands-on SEO and SEM experience.
• Experience writing press releases and proactively pitching media/journalists to secure coverage
• Experience in B2B tech, fintech, or professional services is a plus.
• Experience in a startup/scale-up environment is a plus.

Technical Skills

• Proficiency in a design tool (Canva, Figma, or Adobe Suite) for producing clean, on-brand visuals.
• Familiarity with marketing analytics tools (Google Analytics, SEMrush/Ahrefs, or similar).
• Strong writing skills across formats — press releases, ad copy, social captions.
• Basic familiarity with CMS platforms (WordPress, Webflow) is a plus.
• Existing relationships with journalists/media outlets in fintech or tech field is a plus.

Soft Skills

• Strong ownership and accountability for assigned work.
• Excellent communication, interpersonal, and conflict resolution skills.
• Effective time management and task prioritization.
• Analytical thinking and problem-solving skills.
• Ability to work independently and collaborate with teams within and across functions.
• Ability to actively listen to customers and accurately understand their needs, expectations, and challenges.
• Adaptability and learning agility in a fast-paced environment.
• Strong attention to detail and a commitment to quality.
• Receptiveness to feedback and continuous improvement mindset.