Head of Go-to-Market, Thrive

At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment, not generic technology applied after the fact. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need - and ultimately get back to lives lived in full.

Since 2020, Sword has expanded across Musculoskeletal, Women’s Health, Cardiometabolic, and Mental Health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 1 million members across three continents have completed over 15 million AI sessions, helping 2,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs. Backed by 59 clinical studies, 43 patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare.

About Pulse

Pulse is Sword's AI cardiometabolic care solution. It delivers evidence-based lifestyle medicine through a three-way interaction between member, AI, and clinical team, anchored by a personal Registered Dietitian and supported by a multi-disciplinary group of specialists. Pulse supports members with hypertension, pre-diabetes, GLP-1 management, and related cardiometabolic conditions. It is outcomes-guaranteed and built for enterprise: self-insured employers and health plans.

Role

We are hiring the Head of Go-to-Market for Pulse sitting at the intersection of product marketing, commercial strategy, and market development, and it is one of the two most important roles on the Pulse leadership team.

You will own three things

1. Make Pulse's value impossible to miss.

Build the narrative, positioning, and competitive differentiation that makes it clear why Pulse is categorically better than incumbent solutions, and the rest of the cardiometabolic market. This includes the core messaging architecture, buyer-segment-specific positioning (employers, health plans, GLP-1 programs, pharmacy benefit managers), competitive battle cards, ROI frameworks, and the demo and proof materials that move skeptical buyers.

1. Make sure the commercial team can tell that story.

You will build and lead a small team of solution specialists who pair with sales reps across segments. Your job is to ensure that every commercial sales leader who sells Sword can answer the hard questions, handle the comparison to incumbents, and walk a benefits VP or health plan CMO through why switching is both worth it and safe.

1. Find, surface and pursue the opportunities.

The commercial team will pursue inbound leads and the segments they already know. You will canvass the market systematically, in the US and globally, to surface accounts, RFPs, renewal signals, and segment opportunities that would otherwise go unnoticed. You will use AI tooling and a systematic intelligence workflow to do this at a scale and speed that a traditional GTM team cannot. You then partner with the relevant commercial leader to ensure those opportunities are pursued and won.

AI Proficiency at Sword Health

AI fluency is a core expectation at Sword Health. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work.

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Explorer (Level 1) — Uses AI daily to boost personal productivity

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Builder (Level 2) — Creates workflows and tools that elevate the whole team

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Integrator (Level 3) — Embeds AI into products and processes at scale

Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role.

What you'll be doing

• Core Thrive positioning, messaging house, and narrative architecture
• Competitive intelligence across global MSK and workforce wellbeing players — offering, pricing, packaging, channel, and regional strength
• Buyer-facing materials: one-pagers, ROI frameworks, demo scripts, case studies, RFP content, sales decks
• Sales and consultant enablement: training, playbooks, objection handling, certification
• Market opportunity mapping and systematic canvassing across international segments
• The feedback loop into product on competitive gaps and roadmap implications
• Message consistency across every geography and channel Thrive sells through

We'd love to see

You are currently at, or recently from, a Head, Director, or VP-level GTM or product marketing role where you owned the full stack: launching products, positioning, competitive differentiation, sales enablement, and market strategy. Comfort sitting between and across cross-functional roles such as b2b marketing and commercial sales, and you have built things in that space that measurably changed how deals were won.

You think in first principles . When you encounter a new product or market, your instinct is to ask "what is the actual problem the buyer has, why does this solution solve it better than alternatives, and what evidence would make a skeptical buyer believe that?" You do not reach for a template.

You are genuinely AI-fluent , not performatively. You have built systematic workflows and loops using AI tools to do market intelligence, opportunity canvassing, and competitive research faster and more precisely than a traditional team could.

You are a strong writer and a clean thinker. The materials you produce are the kind that a benefits leader reads and thinks "this is from a company that understands my problem."

You are close to the field. You have worked alongside sales reps, sat in on deals, and updated your strategy based on what you heard in live buyer conversations rather than what you assumed from a conference room.

What you need to have

Requirements

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• 7+ years in product marketing and/or GTM, with clear ownership of positioning and competitive strategy — this role needs to land with a senior commercial team from day one
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• Demonstrated ownership of all three: product marketing/positioning, GTM strategy, and sales/field enablement
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• Evidence of working cross-functionally with sales and customer success, not only corporate marketing
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• Evidence of building competitive intelligence from scratch, not inheriting and maintaining it
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• This is an individual contributor role. Any future team growth will be around core GTM, not commercial deployment.
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• US preferred; open to strong candidates globally

Strong Signal Backgrounds

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• Digital health companies with genuinely strong commercial engines — Hinge Health, Spring Health, and comparable
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• High-calibre B2B software or SaaS with strong product and sales motions (examples: Stripe, Ramp, Databricks, Figma, Notion, Rippling, Atlassian, or comparable)
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• Has built competitive displacement narratives that demonstrably changed win rates
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• Has used AI tooling to drive market canvassing and opportunity identification at scale
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• Experience selling into multinational or multi-geography buyers
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• Healthcare, digital health, or employer benefits experience is a plus, not a requirement — market knowledge can be taught if the craft is there

We Are Not Looking For

• Demand gen or growth marketing profiles without product marketing depth
• Sales leaders without clear product marketing and enablement ownership
• Brand, customer marketing, or communications leaders without GTM ownership
• Candidates whose relevant GTM experience is historical rather than current
• Candidates from a weak commercial engine, however strong the domain knowledge — the trade-off is not worth it