Product Marketing & Technical Business Development Director

JOB SUMMARY

• The Product Marketing & Technical Business Development Director is responsible for driving revenue growth,
• market expansion, and customer adoption across Gel-Pak’s product portfolio. This position provides strategic
• leadership for technical marketing and business development activities, combining market insight with direct
• engagement with customers, distributors, and design engineers.
• The role develops and executes go-to-market strategies, supports design-win initiatives, and translates
• customer and market requirements into product, application, and marketing strategies that accelerate
• growth. Working closely with engineering, sales, and operations, the Director identifies emerging market
• opportunities, influences product development priorities, and delivers measurable business results through
• increased market penetration, customer acquisition, and revenue growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Essential duties and responsibilities include, but are not limited to, the following

• Partner with the Vice President of Sales and Marketing to develop the annual product line budget and

• product-level forecasts. Establish and achieve annual design-win expansion targets, including new qualified
• designs, sample-to-production conversion rates, and related forecasted revenue. Own annual new
• revenue targets and track performance against quarterly and fiscal year goals.

• Own positioning, messaging, and go-to-market plans for new product launches, ensuring alignment with

• target markets such as semiconductors, MEMS, optics, and medical device manufacturers. Provide
• engineering with all technical details and application notes needed for new product launch and sampling.

• Build and maintain competitive intelligence on packaging alternatives to sharpen Gel-Pak's value

proposition and differentiate against substitute solutions.

• Engage directly with sales and their key customer design engineers, procurement teams, and OEM

customers to understand technical packaging requirements and qualify new design-win opportunities.

• Partner with R&D, Quality, and Operations to prioritize the new product roadmap based on market

demand signals and customer feedback from field engagement.

• Build financial models and business cases for new product introductions, including pricing strategy, margin

targets, and break-even timelines.

• Report new product revenue contribution to overall company growth in quarterly business reviews with

• executive leadership on performance plan identifying successes and gaps in performance. Maintain
• quarterly fiscal performance updates covering design-win pipeline value, new product revenue
• attainment, and market share gains for NPI.

• Work in partnership with engineering to train Gel Pak’s sales team and distributor sales teams on technical

product positioning and application use cases to improve lead qualification and close rates.

• Performs other duties or responsibilities assigned over the course of employment.

ACCOUNTABILITIES

Supervisory

None

Fiscal

• Accountable for annual new product introduction (NPI) and product family revenue budgets, including
• revenue targets and forecasting.

Requirements

ESSENTIAL EDUCATION AND TRAINING REQUIREMENTS

• Bachelor's degree in Materials Science, Chemical Engineering, Business, or a related technical field, or an

equivalent combination of education, training, and relevant experience.

• Typically requires 8+ years of progressive experience in marketing, technical sales, or business

• development within semiconductor packaging, electronic component handling, or specialty materials
• industries, or equivalent relevant experience.

• Proven success in developing and launching new products, including building business cases, pricing

models, and go-to-market strategies that delivered measurable revenue growth.

• Experience managing distributor and channel partner relationships to expand market reach and drive sellthrough.
• History of leading cross-functional teams (engineering, sales, operations) without direct authority to

achieve fiscal targets

• Ability to engage credibly with design engineers and technical procurement teams to translate application

requirements into product and marketing strategy.

• Demonstrates initiative, sound judgment, and the ability to operate effectively in a collaborative, lean

team environment.

• Ability to travel domestically and internationally, typically 15–30%, for customer visits, trade shows, and

distributor engagement, with or without reasonable accommodation.

• Prior experience specifically in device handling, packaging, or carrier tray solutions for semiconductors,

optics, or MEMS applications.

• Ability to work remotely in a hybrid/remote environment.