Sr. Digital Product Manager - Homepage

Overview

In this role, you will lead digital product work across Patagonia’s brand, impact and storytelling. This includes Patagonia.com homepage and articles, along with Patagonia Action Works site. You will be key member of teams working on product discovery, brand awareness and conservation impact initiatives. You’ll partner across Digital Product, Impact, Finance, UX, Analytics, and Technology teams to identify friction, prioritize opportunities, launch improvements, and measure impact. This role directly supports Patagonia’s broader Digital goals to more deeply connect with our customers and deliver the most expansive expression of our brand in service of our mission to Save Our Home Planet .

What You’ll Do

• Own and evolve product priorities, with a clear focus on creating a hassle-free, secure checkout and management of payment solutions.
• Transform the homepage experience to efficiently guide customers to their desired location and create a meaningful interaction for deepening their understanding and connection to Patagonia.
• Partner with Patagonia Action Works to create digital solutions for activists to engage in conservation focused initiatives.
• Collaborate closely with Customer Business Technology teams, Finance, UX, Product Marketing, and Digital Studio to translate business needs into product improvements and executable plans.
• Develop measurement frameworks for homepage and storytelling content, including web analytics, customer data management, industry benchmarks, customer feedback, and lifetime value impact.
• Use quantitative analysis to understand customer behavior and product performance, including conversion rate optimization, payment-method adoption, customer mix, average order value, and repeat/new customer trends.
• Help shape and iterate on customer self-service digital experiences for post-purchase support, such as returns, cancellations, refunds and trade-ins.
• Translate complex digital and operational issues into clear product requirements, concise write-ups, and coordinated work across technical and business partners.
• Track outcomes, share insights, and use data to refine roadmap, prioritization, and future post-purchase opportunities.
• As an individual contributor, conduct your work in alignment with Patagonia’s Leadership Expectations - Leading Self principles: Build People + Teams, Drive Results, Demonstrate Good Judgement, Champions Vision + Purpose

Who You Are

• Customer-centered: You focus on making digital content and storytelling experience more intuitive and personalized in order to deliver on the customer immediate needs while building a deeper understanding of the brand and our values.
• Analytical: You use data to identify patterns, validate decisions, and measure product impact.
• Collaborative: You work effectively across cross-functional teams and know how to align technical, operational, and customer needs.
• Structured: You can break down complex problems into clear priorities, requirements, and next steps.
• Outcome-oriented: You care about measurable results, whether that’s improving checkout efficiency, reducing friction, or increasing retained revenue.
• Agile in your approach: You’re comfortable iterating quickly, coordinating dependencies, and moving work forward in partnership with technical and business teams.
• Mission-aligned: You’re energized by digital product work that supports Patagonia’s values and helps create better experiences for customers and the planet.

Experience You Bring

• Experience leading digital product work in ecommerce or related customer-facing digital environments.
• Strong product skills in areas such as digital product development, product road mapping, requirements gathering, backlog management, UX collaboration, and product testing.
• Experience working on site design, storytelling content and ecommerce experiences.
• Demonstrated ability to use quantitative and qualitative data to understand customer behavior and inform product decisions.
• Experience partnering with cross-functional stakeholders such as Finance, UX, analytics/insights, Product Marketing, and technology teams.
• Familiarity with modern ecommerce systems and concepts, including payment processors, order/account experiences, returns workflows, and customer feedback loops.
• Strong analytical and communication skills, with the ability to turn findings into priorities, reporting, and actionable product recommendations.

• Hiring Range: $127,000 - $145,000 USD Annual
• At Patagonia, pay ranges are assigned to a job based on the location specific market median of