Email Marketing Specialist (Temporary/Independent Contractor)

Skydance Games, a division of Paramount, a Skydance Corporation, is building the future of franchise-driven interactive entertainment. As part of a global storytelling company defined by iconic worlds and multigenerational fandom, we see gaming not as an extension of our brands, but as one of the most powerful ways their stories come to life and evolve alongside the audiences who love them.

Through creativity, collaboration, and trust, we empower our teams to push boundaries and turn bold ideas into experiences that resonate with fans around the world.

Do you want to craft games that challenge expectations and inspire players? Come build something extraordinary with us.

For more information on how we process your personal information, please review the Privacy policy located at https://privacy.paramount.com/recruitment-privacy-notice.

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What You'll Do

• Partner with the campaign team to understand program goals, audience segments, and send cadence for each title and activation
• Brief the design team on email creative needs and ensure assets are delivered on-spec for SFMC builds
• Write email copy — subject lines, preview text, headlines, and body — that's on-brand, conversion-focused, and tailored to audience and beat
• Build and QA emails in Salesforce Marketing Cloud using existing branded templates
• Build and manage journeys in SFMC, including segmentation logic, send rules, and suppression lists
• Set up and QA UTM tracking and ensure data capture flows are functioning correctly pre-send
• Deploy emails and monitor send health, deliverability, and engagement metrics post-send
• Manage IP health and sender reputation, flagging any deliverability issues proactively
• Pull and interpret performance reports, surface insights and recommendations to the campaign team

Maintain organized, well-documented campaign records within SFMC

What You Bring

• 5+ years of experience in email marketing, CRM marketing, or lifecycle marketing, with at least 3 years of hands-on Salesforce Marketing Cloud experience.
• Hands-on SFMC experience — you've built, QA'd, and deployed in the platform, not just managed vendors who do
• Strong email copywriting chops with a track record of writing for gaming, entertainment, or fan-driven audiences (a plus)
• Familiarity with HTML/CSS email rendering, mobile optimization, and dark mode QA
• Understanding of CRM best practices — segmentation, suppression, A/B testing, deliverability, IP warming
• Comfort working across multiple titles or campaigns simultaneously with shifting priorities
• Clear, direct communicator who can work cross-functionally with creative and campaign teams without heavy oversight

Nice to Have

• Experience with landing page / email capture flow & tools
• Background in games, entertainment, or IP-driven marketing
• Familiarity with UTM architecture and analytics platforms (Adobe Analytics, GA)

Engagement Details

• Freelance / contract, W-9 or corp-to-corp
• Hours variable week-to-week based on campaign volume; estimated X–X hours/week
• Remote; must be available for regular syncs during PT business hours