Marketing Manager

Job Purpose

BCB is building a modern, digital-first bank focused on delivering exceptional customer experiences and long-term customer relationships.

The Marketing Manager will be responsible for the day-to-day execution of BCB's marketing, communications, public relations, content, social media, and customer engagement activities. This is a highly hands-on role responsible for creating demand, increasing brand awareness, generating qualified leads, and supporting customer acquisition across Retail, High Net Worth (HNW), Corporate, and Digital Asset Business (DAB) segments.

Working closely with the Head of Customer Value Management, Product teams, Relationship Managers, external agencies, and community partners, the role will execute integrated campaigns that move prospects from awareness through to funded accounts while strengthening BCB's position as Bermuda's digital-first bank. The role will be a key owner of HubSpot, customer journeys, marketing automation, and lead-generation activity.

Key Responsibilities

Marketing Campaign Delivery

• Execute integrated marketing campaigns across digital, social, PR, events, partnerships, and traditional media channels.
• Develop campaign plans to support customer acquisition, product launches, customer engagement, and retention.
• Coordinate marketing activity across internal stakeholders and external agencies.
• Manage campaign budgets and monitor return on marketing investment.
• Deliver campaigns against targets set by the Head of CVM, generating measurable leads, conversions, and customer growth..

Content Creation & Brand Communications

• Create compelling content across digital, social, website, email, video, and print channels.
• Work with agencies, designers, and content creators to develop campaign assets.
• Maintain a consistent BCB brand voice across all customer touchpoints.
• Support executive communications, customer communications, and internal engagement activity.
• Drive thought leadership, financial education content, and customer success stories.

Digital Marketing & Social Media

• Manage BCB's social media presence across Facebook, Instagram, LinkedIn, and emerging channels.
• Develop and execute content calendars that increase engagement and reach.
• Optimise website content, landing pages, and conversion journeys.
• Monitor digital performance metrics and continuously improve campaign effectiveness.
• Support search, display, and paid social advertising activities.

HubSpot, CRM & Customer Journeys

• Own day-to-day HubSpot administration, campaign builds, and journey configuration, working within the segmentation and governance framework set by the Head of CVM.
• Build and optimise lead capture journeys, nurture campaigns, and automated customer communications.
• Develop structured email journeys that guide prospects from awareness through to account opening and activation.
• Maintain customer data quality, segmentation, and campaign reporting.
• Work with Product, Customer Value Management, and Technology teams to improve CRM effectiveness and customer targeting.

Customer Database Growth & Optimisation

• Develop campaigns that maximise value from existing customer and prospect databases.
• Apply segmentation models built by the CVM function to improve campaign targeting and effectiveness.
• Support customer lifecycle marketing programmes including onboarding, activation, retention, and win-back initiatives.
• Leverage customer insights and campaign analytics to drive continuous improvement.

Public Relations & Community Engagement

• Execute PR and media activity day-to-day, including press releases, agency briefings, and media responses, within the brand and messaging framework set by the Head of CVM
• Build relationships with community organisations, employers, and local partners.
• Support sponsorships, events, and community outreach programmes.
• Help position BCB as a trusted, customer-focused Bermudian bank.

Retail Growth & Lead Generation

• Drive customer acquisition through strategic digital advertising, social campaigns, out-of-home placements, and PR activity.
• Support employer banking partnerships and referral programmes.
• Develop financial education campaigns that build awareness and trust.
• Partner with Relationship Managers and frontline teams to maximise campaign conversion and lead follow-up.
• Monitor performance against acquisition and funding targets.

Experience & Qualifications

Essential

• 3-7 years' experience in marketing, digital marketing, communications, CRM, or customer acquisition roles.
• Proven experience executing marketing campaigns from concept through delivery.
• Experience managing social media, content creation, and digital channels.
• Experience working with CRM and marketing automation platforms, preferably HubSpot.
• Strong copywriting and communication skills.
• Experience managing external agencies and suppliers.

Desirable

• Financial services, banking, wealth management, fintech, or professional services experience.
• Experience with PR and media relations.
• Experience with customer segmentation and lifecycle marketing.
• Knowledge of the Bermudian market.