Rakuten Point Strategist - Strategy Planning Department, Platform Strategy Supervisory Department

Business Overview

The Rakuten Group provides more than 70 services across a wide range of fields both in Japan and overseas, including internet services such as e-commerce, travel, and digital content; fintech (financial) services such as credit cards, banking, securities, electronic money, and smartphone app payments; mobile services such as mobile carrier operations; and professional sports. By organically linking these services through a membership program centered on Rakuten members, the Group has formed a unique “Rakuten Ecosystem” unlike any other.

*Rakuten's Business Performance

https://corp.rakuten.co.jp/careers/services/

Rakuten Group connects a wide range of services, including e-commerce, fintech and telecommunications, through its membership and Rakuten Points. Platform Strategy Supervisory Department enhances and utilizes marketing assets across the Group.

Department Overview

This role positions Rakuten Points as a marketing asset that drives customer engagement and business growth, leading initiatives from mid- to long-term strategy through execution.

Platform Strategy Supervisory Department Recruitment Page

https://corp.rakuten.co.jp/careers/division/customer_strategy/

Position

Why We Hire

Team expansion to strengthen strategy and execution for Rakuten Point value creation.

We are hiring a strategist to lead Rakuten Point initiatives from mid- to long-term strategy through execution as the market evolves.

Evolve Rakuten Points into a marketing asset that shapes customer behavior and supports growth across the Rakuten ecosystem.

This role offers the opportunity to leverage “Rakuten Points”-one of Japan’s leading marketing assets-and drive change that influences the behavior of tens of millions of users. It is an extremely rare position that allows you to lead the entire process-from strategy development to “execution”-in a seamless manner, involving product teams, data teams, and senior management.

Position Details

• Use market, customer and business data to develop Rakuten Point strategy and drive new initiatives through execution and improvement.
• ・Analyze markets, competitors and customer behavior.
• ・Develop strategy, KPIs and roadmaps.
• ・Plan new programs and products and assess business viability.
• ・Lead cross-functional projects with Rakuten services, development and data teams.
• ・Measure impact and improve initiatives.

Work Environment

A compact, cross-functional team with expertise in strategy, marketing, UX, data and product drives group-wide initiatives.

Mandatory Qualifications

• ・Experience in strategy, business, product, marketing or CRM planning.
• ・Experience in designing KPIs and implementing initiatives based on data (SQL, BI, etc.).
• ・Skills in structuring complex issues and presenting proposals to and gaining consensus from senior management.
• ・Cross-functional project leadership experience.
• ・Advanced business communication skills in Japanese.

Desired Qualifications

• ・Experience in points, loyalty, payments, CRM or membership programs.
• ・Experience with SQL, BI tools or similar analytics tools.
• ・Experience with P/L, ROI, pricing or business model design.
• ・Planning or product management experience for large-scale web, app or platform businesses.
• ・Experience working in English.

Other Information

Additional information on Location

Rakuten Crimson House: Futako-Tamagawa

Related Pages

・Employee Benefits: https://global.rakuten.com/corp/careers/benefit/
・Employee Conditions: https://corp.rakuten.co.jp/careers/information/
・Culture: https://corp.rakuten.co.jp/careers/culture/
#business #producer #productmanager #strategyplanning #marketing #PR #DigitalMarketing #CRM #serviceplanner #operationdiv

Languages

English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent)